How to Market Your Freelance Business as a Mum
Running a freelance business and raising tiny humans? You’re basically a superhero. A tired, snack-bribing, deadline-juggling superhero.
If you're wondering how to grow your freelance biz when your calendar's full of school runs, client calls, and emergency “Where’s the PE kit?!” moments — you’re in the right place. 💪
Let’s break it down together: how to market yourself in a way that feels doable, not overwhelming. Ready? Let’s go.
Why Marketing as a Mum is Its Own Thing
Look, marketing your freelance business as a mum hits different (ahem, as the kids would say). You're not just building a brand…you're doing it while breaking up sibling arguments, answering emails with one hand and buttering toast with the other.
Here’s what makes it tough:
Zero time for self-promo
That sneaky “who am I to sell?” imposter syndrome
Wanting clients who get your need for flexibility
But here’s the good news:
Mums are:
✅ Problem solvers
✅ Empathetic AF
✅ Relatable, trustworthy, and wildly efficient (out of pure necessity)
Basically? You’ve got what it takes.
Step 1: Get Clear on Your Niche
Your time is precious, babe. Let’s not waste it marketing to the wrong people.
Ask yourself:
What kind of projects make me feel alive (and not just “ugh, that’s done”)?
Who do I love helping?
What life experiences make me uniquely positioned to serve this person?
✨ Pro Tip:
“SOCIAL MEDIA FOR SMALL BIZ” = fine
“SOCIAL MEDIA FOR MUM-RUN CANDLE BRANDS” = iconic
The more specific you are, the easier it is for dream clients to say, “Oh wow, I need her.”
Step 2: Build a Brand That Feels Like You
No one’s asking for a polished, corporate vibe. They want real. They want you.
Tell your story. Use real photos. Share the wins and the wobbles. People connect with people…not logos.
✨ Pro Tip:
Pick two platforms (max) and show up regularly. You don’t need to be everywhere…just be somewhere, consistently.
Step 3: Use Social Media Like a Time-Saving Queen
You don’t have 4 hours a day to make reels, and that’s okay.
Let’s keep it simple and sustainable:
Batch your content (an hour a week will do)
Use scheduling tools like Later or Buffer
Show snippets of work and behind-the-scenes mum life
Cheerlead your fellow mumpreneurs (do we hate that word??)
✨ Pro Tip:
Turn one idea into 3-4 posts. Boom…content for days.
Step 4: Find Your People
Clients aren’t always hiding in job boards. Sometimes they’re in your DMs, local groups, or that mum you just met at soft play.
Where to connect:
Facebook groups for mums in business
LinkedIn circles (yes, mums are there too!)
Coworking events or online communities
WhatsApp groups you secretly love/hate
✨ Pro Tip:
Don’t pitch. Help. Support. Share. The good stuff will come back around.
Step 5: Manage Your Time (So You Can Market Without Meltdown)
Marketing doesn’t have to take hours, you just need to protect little pockets of focused energy.
Try:
Time-blocking (even 30 minutes counts)
“Focus sprints”…25 mins, no scroll zone
Communicating clear work boundaries
Saying no to what drains you
✨ Pro Tip:
Your kids don’t need a perfect parent. Your clients don’t need a perfect freelancer. Done is better than perfect. Always.
Quick Wins (For When You Only Have Half an Hour)
Short on time? Do one of these:
Update your LinkedIn headline
Ask a past client for a testimonial
Post a “how I can help” story on IG or Facebook
Join one new group and say hi
Email 3 people you already know and let them know you’re available
Tiny steps. Big ripple.
Need a Shortcut? That’s What Mentors Are For.
You don’t have to figure it all out on your own.
A mentor can help you:
Get out of your own head
Find your version of “marketing that works”
Save time (and tears) trying to DIY everything
✨ Pro Tip:
Even experienced freelancers book mentors when they’re stuck. (We see you, clever cookie.)
🎯 Browse mentors at HeyHopscotch >>> £99 for a focused Power Hour
TL;DR?
Marketing as a mum? You’ve got this.
✨ Be specific
✨ Be real
✨ Use tools that save time
✨ Show up how you want to
✨ Ask for help when you need it
